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“Litigation-PR”: Bücher gewinnen

Hohes mediales Interesse an einer Gerichtsverhandlung? Vorverurteilung durch die Öffentlichkeit? Imageschaden durch einen Rechtsstreit? Das prmagazin verlost fünf Ausgaben des Handbuchs „Am Pranger. Litigation PR. Erfolgreiche Medien- und Öffentlichkeitsarbeit im Gerichtsprozess”.

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Wer vor Gericht stand, dem haftet womöglich hinterher das Bild eines Schwerverbrechers an – trotz Freispruchs. Ob Prominenter oder Wirtschaftsboss, der Makel bleibt haften oder wird bei passender Gelegenheit von der Presse aufgewärmt. Öffentlichkeitsarbeit schon während des Gerichtsprozesses ist daher ratsam. Profis sprechen von Litigation PR. Der Kommunikationsberater und Gründer der Münchner Agentur Engel & Zimmermann Peter Engel hat gemeinsam mit dem Hamburger Rechtsanwalt Walter Scheuerl ein Handbuch herausgegeben, dass Hilfe, Hintergründe und Techniken rund um Litigation PR bietet. Engel ist Experte für Krisenmanagement, Scheuerl ist Medienrechtler und vertritt Unternehmen in Krisensituationen.

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